Dizzee Rascal? HUH?

So I heard of some cat named Dizzee Rascal a while back, don't remember how but I was blown away by how weird the song I heard was. It was called "I Luv U" (scroll to the bottom of the post to play it.) I hoped that maybe I just heard the most terrible thing he ever put on wax. So, I asked a couple people that listened to him if they liked that song and sure enough they thought it was some hot shit.

Maybe I don't get it because I'm not from the U.K.? Maybe I can't get over the British accent to even give it a chance? Not trying to step on your toes about how you guys speak, just not used to hearing it in Hip-Hop. I feel like I'm alone here because he seems to be getting popular, but in my opinion the beat was shit, and his rapping was shit, couldn't even find a thing I liked.

So if anyone is feeling the same was as me, or can explain what makes him good, maybe point me in the direction of his good stuff, please leave a comment. I included the song, and the video for it if anyone doesn't know who he is, or hasn't heard it.